TalkTalk Blog

Ikea Facebook Showroom

posted 27 Nov 2009, 01:58 by Jeffrey Visser   [ updated 11 Dec 2009, 06:47 ]

Ikea wanted to engage people in the opening of a new store in Malmö. The used Facebook and the ability to tag people (furniture in this case) in photos. The music can be very annoying but this video perfectly illustrates how it was done:

Twitter introduces new feature

posted 30 Oct 2009, 01:48 by Andrada Morar

Good morning, Friday... Good morning, Twitter! 

Millions of Twitter users awoke today were welcomed with a new feature on their twitter homepage: Lists. 

Although the new feature was formally announced earlier in the month, Twitter has been keeping the use of the list feature, that allows anyone to create a list of key people to follow, amongst a few close beta testers.

Easy Twitter list usage guide here – enjoy!

Power to the People

posted 28 Oct 2009, 13:24 by Mario Pedroli

Social media urge to be open, flexible and fast. Both science and commerce say so.

KitchenGarden went to the round up of science and commerce at the #SWOCC_nl conference on Social Media, People and Brands. Science men Daan Muntinga and Fred Bronner reseached COBRA’s (Consumers’Online Brand Related Activities) and the effect of Posters and Lurkers on eWOM. Still with me?

Scientist make you think in models. That comes in handy when you have to explain the behavior of people on the web. Like as postings about qualities and specs are specific for people searching something. And postings on service and experiences are specific for people that want to share their experience on a holyday, a camera, a concert or whatever what. Sort of obvious you might say but it helps to put the world in a model.

Not so for Sara Lee. They realized that knowledge nowadays does not come from inside the companies. No organization can handle all the information needed for real innovations. So “open innovations” as Sara Lee’s Johan Sanders calls it, start with inviting the outside world in. Like asking 55+ people to comment on the products and to help improve them. Or like asking for new product designs in the redesign communities. Scoop: they will start a product line from scratch based on consumer input starting next January.

Funny thing: R&D people are fine with input form no matter where, but marketing people really can’t stand their methods and theories being ignored. I knew it!

Ronald van der Aart did the turn over at UPC. From deeply hated to well respected. Took 8 years of monitoring the web, reacting sharp, not getting into discussion, no anonymity, but above all change the company culture. The power is outside so you can not afford arrogance, disinterest or inflexibility. And I will get worse: on the web groups with special interests will unit. Power to the People!

Mario Pedroli

Google Social Search aims to make social networks more useful

posted 28 Oct 2009, 02:47 by Andrada Morar   [ updated 28 Oct 2009, 02:59 ]

The experimental Google Social Search service, which went live today, adds opinions from friends and others to information a search engine provides on products and services like a new restaurant or smartphone. The new service, created in Google Labs , adds a long-missing piece to the search pie.

Dan Olds, principal analyst with The Gabriel Consulting Group, said the experimental new service has the potential to make social networking more useful. Olds noted that Google Social search is a good example of networks becoming more valuable as they get larger.

"Let's say that I'm looking for a new LCD TV," he added. "I'm researching models on the Web and happen to see some results pop up in my Social Search. Out of all of my contacts, it's pretty likely that a friend or acquaintance has bought a TV in the last year or so, and they're chock full of useful advice. The bigger my network is, the more potentially useful information it contains."

What is content marketing?

posted 23 Oct 2009, 06:11 by Jeffrey Visser

Ben van der Burg (Webads) @ Online Tuesday

posted 23 Oct 2009, 00:49 by Jeffrey Visser   [ updated 23 Oct 2009, 00:52 ]

Did You Know 4.0?

posted 13 Oct 2009, 02:43 by Jeffrey Visser   [ updated 13 Oct 2009, 02:45 ]

The social from social media

posted 8 Oct 2009, 06:13 by Andrada Morar   [ updated 8 Oct 2009, 06:31 ]

Fascinated by social media. Eager to be always connected with the latest technologies, latest tools and methods of communication offered today by internet.

Articles, blogs, tweets, presentation… Thinkers. Gurus. Followers. KOP.

We want to interact, to participate, to be active in social networks.

But, there is a “but”. And there are the questions - how can we? In which way should we?

Can we? May we? Should we?

Just be yourself. It’s that simple Be human. Be social.

And maybe – read this.

Google Sidewiki: a webcare nightmare

posted 29 Sep 2009, 07:53 by Jeffrey Visser   [ updated 1 Oct 2009, 07:43 ]

Google recently launched a new service called Sidewiki. The tool enables it's users (and users of Google Toolbar) to comment on websites in a sidebar, next to the website itself. It might seem like a lot of fun and because Sidewiki is very accessible, anyone can comment on any website, right now.

That's not so good news when you're a marketeer handling a clients crisis on Twitter, Facebook, the customer site, several messageboards and so on. Maybe the company gets a lot of negative attention in the press and you are trying to control the conversation. Let's say a certain company does not have many (online) options for customers to respond to their products or services: Sidewiki now gives them a place to spread their thoughts (positive and negative) whether the website's owner likes it or not.

So far Google does not enable site owners to block the possibility of a Sidewiki and many people do not find it very nice of the search engine giant to 'put a layer or sidebar' over their website. What are your thoughts?

Social networks out of control

posted 27 Sep 2009, 13:07 by Mario Pedroli   [ updated 27 Sep 2009, 13:09 ]

Social networks are based on trust and will need filters.

Some things picked up from Gerd Leonhard at PicNic09: Open is the word. Open source, open network, open doors. It means an immense energy getting unleashed. And if managed well it means profit. But it also means chaos, not being in control. As a brand you can not control the social media. But you can behave in a way that people trust and they might even share things with you. Like their preferences or idea’s for improvement. The future will be an extreme reputation economy. Trust is the key word. Sharing the business model. Get used to it.

And since the amount of information is enormous, filtering that information will be a key task. Of whom? Of the one you trust. And that can or might be your company.

Presentatie Gerd Leonhard

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