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Change or die

posted 24 Sep 2009, 13:33 by Mario Pedroli   [ updated 29 Sep 2009, 05:15 by Jeffrey Visser ]

Be prepared to change your brand all the time.

The Kodak sales cowboy Jeffrey Hayzlett knows how to present a major makeover. No more film for consumers but technology for businesses. And on the side still some awesome consumer products (camera’s). Typically a 2.0 story: ROI is Return on Ignoring (the customers wishes) and a Chief Listener is in the control room to feel the worlds reaction on every move they make. Stop advertising and put all your money in listening, crowd sourcing and above all: service. Kodak survived a major change that way.

See the holy moment yourselves.